Music on hold reduces the perceived time waiting in a call queue. AT&T found that a 30-second wait without background music feels more like 90 seconds.
Considering wait times average 38 seconds, businesses should purge silence from their phone system. After all, most callers abandon queues around the 2-minute mark. Anything done to reduce the lengthiness—either real or imaged—is important.
Select the Best Hold Music for Your Phone System
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